Adways Inc.

Press releases

Sep 29, 2015

Adways China launched native ad network Blue Bee Native
~ Enables effective promotion targeting at Chinese visitors to Japan~

Sep 29, 2015 – Established in 2004, Chinese subsidiary of Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura), ADWAYS CHINA CO., Ltd (Head Office: Shanghai, CEO: Yoichi Shimizu) announced a launch of CPM based native ad network Blue Bee Native in China. Blue Bee Native was co-developed by Adways China and HITOKUSE Inc. (Head Office: Minatoku-Tokyo, CEO: Wataru Miyazaki).

Blue Bee Native is a CPM based ad network specialized for native ads. This serves as a new type of performance-based advertising for native ads that are normally bought on the basis of a certain period of time. Blue Bee Native provides effective branding, user acquisition and sales promotion to advertisers and moreover it enables targeting at those people in China who are planning to visit to Japan.

Adways China has provided digital marketing services to the companies that are running businesses in Chinese market. In addition to SEM, SNS ad and affiliate ad services, Adways China launched China’s first-ever DSP trading desk tool Blue Bee Box in June 2015 that enables advertisers to plan, serve and analyze the ads effectively.

Native ad now sees great potential in the advertising market. Having considered its potential, Adways China has decided to develop native ad network Blue Bee Native with HITOKUSE Inc. a provider of native ad services in Japan and overseas countries. In cooperation with HITOKUSE, Adways China finished the development in a short period of time and maximizes ad effectiveness by offering Adways China’s wide experiences in editorial advertising and ad serving.

Adways China will continue to provide effective digital marketing services to the world and meet clients’ demands in the global market.

Inquiry about Blue Bee Native
Adways China

Contact name Yuma Noma
Email Address

CPM stands for “cost per mille” (Mile means “thousand” in Latin). CPM model refers to advertising bought on the basis of impression.

※Native Ad
Native ad is a form of online advertising that matches both the form and function of the user experience in which it is placed.

Established in 2011, based in Tokyo. HITOKUSE provides native ad service Chameleon, rich media ad platform Smart Canvas and video ad Smart Video.

About ADWAYS CHINA Co., Ltd.

Established in 2004. 100%-owned Chinese subsidiary of Adways Inc. ADWAYS CHINA Co., Ltd. Provides China’s largest affiliate service CHANet, social marketing service WOM VISION, search ad service Keynet and smartphone incentivized CPI adnetwork AppDriver China. Offices in Shanghai, Beijing, Guangzhou, Hong Kong and Taiwan.

About Adways Inc.

Adways is a leading mobile marketing company based in Tokyo, Japan. Adways provides top class in house adtech ranging from Asia’s largest ad network AppDriver to tracking analytics PartyTrack and serves as preferred agency of top class advertising partners. Now, with over 1,000 multi-national employees in 12 countries, Adways is supporting business of app developers worldwide.


PR Representative Mai Miyazaki
TEL +81 3 5331 6303