Adways Inc.

Press releases

Oct 5, 2015

Adways 3rd party tracking tool PartyTrack is integrated with Instagram Ads API.
~ Enables ad analysis within Instagram~

Oct 5, 2015 – Adways Inc (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) today announced its mobile tracking tool PartyTrack is now integrated with the Instagram Ads API.

Thanks to PartyTrack, Adways is a badged Facebook Marketing Partner with a measurement specialty. Based on this integration, app developers using PartyTrack will be able to analyze install numbers and ROAS (Return on Advertising Spend) within Instagram when using Mobile App Install Ads provided by Facebook®.

Adways will continue to contribute an expansion of the market by supporting the business of app developers and providing strategic and high-quality internet and smartphone ad service worldwide.

About PartyTrack

PartyTrack is a user acquisition analytics tool for mobile apps. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROAS and life-time-value (LTV). PartyTrack enables ad analysis on iAd, Twitter and Google ad platforms.

About Adways Inc.

Adways is a leading mobile marketing company based in Tokyo, Japan. Adways provides top class in house adtech ranging from Asia’s largest ad network AppDriver to tracking analytics PartyTrack and serves as preferred agency of top class advertising partners. Now, with over 1,000 multi-national employees in 12 countries, Adways is supporting business of app developers worldwide.


Global PR Mai Miyazaki
TEL +81 3 5331 6303